We pride ourselves on the motto every head of hair is welcome at Smiths. With our award-winning stylists and elegant premises, Smiths brings the very best in independent boutique hair styling to Soho.
Following three decades as a salon owner and celebrity stylist, Vincent Smith opened Smiths in 1997 in Broadwick Street, moving to our current location in Poland Street in 2000.
With its polished plaster, onyx and marble interior, the salon is sophisticated yet relaxed. The calm space, with the right balance of technology and comfort, enables privacy and service to be as important as creating the right styles for each individual client. Vincent has put together an award-winning team of professionals trained to tame every hair type. Grooming credits across the major glossy magazines include Vogue, Harpers, Tatler and Elle plus fashion forward id and Arena, catwalk styling for London and international fashion weeks and commercial styling for major fashion brands.
The stylists themselves benefit from working for an independent salon. There are no constraints on the type of work they do nor the way in which they choose to work – and this shows in their commitment to Smiths.
“It is important to me that our clients leave Smiths feeling good about themselves and happy with the experience of visiting our salon. Whether you are a long-standing regular or a new client, the same high standards apply. We are passionate about what we do and believe that you will love the results”
Director, Smiths Salon Soho